[IPIC] Lone Star Community STC News for August 5, 2008--HFI Even

[Dale Erickson]

____________________________________________________________ 
 
Attention STC members: 

You are warmly invited to a complimentary dinner reception in Dallas 
hosted by Human Factors International (HFI). HFI's Andrew Schall will 
speak on:

  "Gazing into a more usable design"

Complimentary dinner provided by HFI

  Date: Monday, August 18th, 2008 from 6:30-8:30 pm
  Location: IMC2, 12402 Park Central #400, Dallas, TX 75251
  Contact:  Sheryll Ryan, 512.433.5916

Attendance is by advance reservation only and space is limited. Please 
register online:

  http://www.humanfactors.com/dallasBQ.asp

User experience designers have an array of tools and techniques to help 
them understand how users interact with websites. Eye tracking 
complements these tools and offers objective insight into what people 
actually see -- and what they don't. Eye tracking shows how people move 
visually through a page and how long they linger on various spots. It's 
a powerful tool for developing an effective design that will engage your 
customers.

Used properly, advanced eye tracking methodology and analysis help you 
uncover specific usability issues in a highly targeted manner. You can 
see clearly why prominently featured product links can be overlooked, 
why flash banners are not always effective, and how other usability 
issues inhibit website performance. Eye tracking is also a key part of 
HFI's new approach to designing for Persuasion, Emotion, and Trust (PET).

In Andrew's presentation, you'll learn how eye tracking can help you:

- Get real-time design feedback
- Test visual hierarchy
- Compare different versions of a design
- Understand what attracts (or distracts) users
- Watch as users learn to use your interface

Special offer!

Be one of 5 companies selected to have free eye tracking analysis done 
at the event! If you wish to have your home page evaluated, please 
contact us by Friday, August 8th at hfi at humanfactors.com.

Hope to see you there!

Noel Holmes
VP Central Region
noel.holmes at humanfactors.com
940-230-1288

Sheryll Ryan
Director of  Business Development
Central Region and Mexico
sryan at humanfactors.com
512-433-9148

Human Factors International, Inc.
www.humanfactors.com
Usable. Experience. Design.
____________________________________________________________ 
Are You on LinkedIn? 
You can now proudly display the Lone Star STC logo and join our LinkedIn group 
by logging into LinkedIn and clicking this link: 
http://www.linkedin.com/e/gis/71158/1BC1D70FE191 
____________________________________________________________ 
Do you shop online? Did you know that you can shop online and provide funding 
for the Lone Star STC Scholarship Fund? Simply click on this link and then shop 
like you normally would. A percentage from each purchase will then go to our 
Scholarship Fund! It's that easy! 
http://www.iGive.com/html/refer.cfm?memberid=553728&causeid=45300 
 
If you have questions, contact Elisa Miller at prez at stc-dfw.org 
 
©2008 Lone Star Community of the Society for Technical Communication 
http://www.stc-dfw.org