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Mon Jul 14 09:25:31 MDT 2008


two jobs, one in industry and one in academia as a TA while getting my
masters in Tech. com.) I don't know that the door of professionalism
will ever open to cooperation with academia. I offered to share my
findings from a thesis I have been working on with the company if I
could use their resources but they responded by saying it would not be
beneficial to the bottom line to use their professionals for the study
and use their time to conduct surveys. Capitalism in an all consuming
monster with no regard for ethics and reasonability in many matters.
Maybe it would look bad for a state government organization like MoDOT
to admit to the public that funds  were used to conduct research to
tech. writing in its manuals, but we will never know. I agree with Dr.
Kathy Northcut in the fact that working in cubicles under deadlines
narrows perspectives. 
 
With engineering, there is a much more openness, it is due to the fact
that in transportation, 2% of all federal funding must be tagged for
research on more effective engineering methods. So where does the answer
lay? Our discipline is new and is just not very well respected yet. Our
skills are undermined and in some cases maligned. I will continue my
research of the 50 transportation web sites to focus on their manual
writing. I am just not sure that I will share it with MoDOT at this
time. They will be apathetic to reading it or accepting my proposals.
There is the sun shine law that they have to make their manuals open to
the public but it does not have to be understandable or readable to
there is not push to make it better. You would think they would consider
the bottom line issues with that when they are pushing for their 800
Bridges proposal and picking the contractor in May of 07. Good
communication makes for smoother running and less loss of money. The 800
Bridges proposal is an agreement with contactors to build and maintain
800 bridges for 25 years while MoDOT pays them one annual payment for
that. It is a first time a transportation department is to try such a
contract. They will run into problems though because they are not
requiring them to use MoDOT's specs. MoDOT is outsourcing to save money
and thowing specs out the window. Do we have another Boston Big Dig on
our hands. Lives are at stake and not just money.
 
The below suggestions are good. It should be more embracing but it can
only go so far with corporate attitudes being so myopic.

Bonni Graham <bgraham at manuallabour.com> wrote:
I'm curious:

What do you folks see as the best way to forge a tighter 
link between academia and industry? In my case, it's 
automatic: I run my own tech comm company and work for an 
employer (which is why you might see emails from me from 
either of two addresses), in addition to being adjunct 
faculty at two UC campuses (plus I have three kids - this 
is what adult hyperactives do with themselves).

I see some of the following things that STC can do (and in 
some cases has done and is continuing to do):

* Sponsor industry internships for students
* Sponsor industry fellowships/sabbaticals for professors
* Provide a list of questions about the practice of tech 
comm that practitioners would love to or need to know more 
about but lack the time to research themselves (similar to 
the article about heading frequency and comprehension that 
appeared in the most recent Journal)
* Continue to publish the Journal
* Reduce conference rates (or seek corporate partnerships, 
or provide a template for how to seek corporate 
partnerships)
* Create an academically-focused annual conference
* Invite more local academics to speak at local chapters 
about current research (chapter presidents - are you 
listening?)

I'm only one brain - help me out! : )

b

Bonni Graham
Manual Labour, Inc.
858-366-0170
www.manuallabour.com
Making Technology Easier

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<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006>Le Ann:</SPAN></FONT></DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006></SPAN></FONT>&nbsp;</DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006>As a 28-year veteran of "corporate America" who has 
kept one foot in the classroom as an adjunct instructor, I'm not naive enough to 
disagree with your observations about the bottom line.&nbsp; However, I believe 
you are treading dangerously close to the line between realism and 
cynicism.&nbsp; What you're leaving out is the human element.&nbsp; It is as 
easy to malign a faceless corporate or government monolith as it is difficult to 
deal with it.&nbsp; But what are corporations and government entities other than 
aggregations of individuals?&nbsp; Many of whom, yes, are too focused on the 
bottom line (and their own&nbsp;survival and advancement&nbsp;within the 
corporate or bureaucratic jungle) to care about outreach to academe.&nbsp; But 
just as we can also find members of the academy who are focused on survival and 
self-aggrandizement rather than pedagogy (e.g., "publish or perish"), we can 
find people within the corporate "monster" who are genuinely committed to 
outreach.</SPAN></FONT></DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006></SPAN></FONT>&nbsp;</DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006>As one small example, Mike Murray (an STC director), 
W.C. Wiese (STC treasurer), and I all work for Lockheed Martin in Orlando; and 
we have, for nearly 2 decades, also been very active within STC, based within 
the Orlando Chapter.&nbsp; We and many&nbsp;other professional practitioners in 
the Orlando Chapter who represent several other businesses, both large and 
small, in&nbsp;Central Florida, have formed a dynamic partnership with the 
University of Central Florida's technical communication&nbsp;faculty within the 
English&nbsp;Department. &nbsp;And the Engineering Department at Lockheed Martin 
has an active internship program with UCF.&nbsp; As an example, I have a meeting 
scheduled in January with a UCF professor to give her a point of contact within 
Engineering, to explore the possibility of tying students within the 
university's new Ph.D. program in technical communication in to the internship 
program.&nbsp; Lockheed Martin, as well as several other businesses in Central 
Florida, annually sponsors the Orlando Chapter's "Operation Rising Stars" 
fund-raiser&nbsp;that helps sustain a highly successful scholarship program at 
UCF and an equally robust&nbsp;high school tech writing 
competition.&nbsp;&nbsp;Once again,&nbsp;it boils down to <U>people</U>--in this 
case, the Community Relations manager who governs the company's philanthropic 
outreach program and the print shop manager, who has provided pro bono printing 
to the chapter each year.&nbsp; Both are my professional friends and colleagues 
at Lockheed Martin.&nbsp; You couldn't meet more caring people ... and we all 
work for the largest defense company in the world--one&nbsp;which, like any 
company,&nbsp;is certainly concerned with the bottom line.&nbsp; We must meet 
our responsibility to our shareholders at the same time we meet our 
responsibility to those who go into harm's way to defend the nation.&nbsp; 
There's nothing unethical about that, nor does it preclude outreach to 
academe.</SPAN></FONT></DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006></SPAN></FONT>&nbsp;</DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006>I'm not saying your frustrations are unfounded, and I 
don't mean to trivialize the disappointments you have experienced.&nbsp;Nor am I 
suggesting there can be a total solution.&nbsp; But I do believe there are many 
giving corporate professionals within STC who, in turn, know many other 
like-minded professionals within corporate America.&nbsp; Together,&nbsp;we can 
put a "face" on the corporate monster and open up real dialogue and cooperation 
between industry and the academy.</SPAN></FONT></DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006></SPAN></FONT>&nbsp;</DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006>My two cents ...</SPAN></FONT></DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006></SPAN></FONT>&nbsp;</DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006>:-)</SPAN></FONT></DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006></SPAN></FONT>&nbsp;</DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006>Dan Voss, Communications Manager<BR>Lockheed Martin 
Missiles and Fire Control, Orlando Florida</SPAN></FONT></DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006></SPAN></FONT>&nbsp;</DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006>STC Orlando Chapter, AccessAbility and Academic 
SIGs</SPAN></FONT></DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006></SPAN></FONT>&nbsp;</DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006>Adjunct Instructor, Webster 
University</SPAN></FONT></DIV>
<DIV dir=ltr align=left><FONT face=Arial color=#0000ff size=2><SPAN 
class=592544416-06122006></SPAN></FONT>&nbsp;</DIV><FONT face=Arial 
color=#0000ff size=2></FONT><BR>
<DIV class=OutlookMessageHeader lang=en-us dir=ltr align=left>
<HR tabIndex=-1>
<FONT face=Tahoma size=2><B>From:</B> bounce-stc-ac-277425 at lists.stc.org 
[mailto:bounce-stc-ac-277425 at lists.stc.org] <B>On Behalf Of </B>Le Ann 
Mounce<BR><B>Sent:</B> Wednesday, December 06, 2006 11:16 AM<BR><B>To:</B> 
stc-ac<BR><B>Subject:</B> [stc-ac] Re: NEW TOPIC: Academia and 
Industry<BR></FONT><BR></DIV>
<DIV></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">From one hyperactive to 
another, (one who also has three children with two jobs, one in industry and one 
in academia as a TA while getting my masters in Tech. com.) I don't know that 
the door of professionalism will ever open to cooperation with academia. I 
offered to share my findings from a thesis I have been working on with the 
company if I could use their resources but they responded by saying it would not 
be beneficial to the bottom line to use their professionals for the study and 
use their time to conduct surveys. Capitalism in an all consuming monster with 
no regard for ethics and reasonability in many matters. Maybe it would look bad 
for a state government organization like MoDOT to admit to the public that 
funds&nbsp; were used to conduct research to tech. writing in its manuals, but 
we will never know. I agree with Dr. Kathy Northcut in the fact that working in 
cubicles under deadlines narrows perspectives. <o:p></o:p></SPAN></DIV>
<DIV><SPAN 
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">&nbsp;<o:p></o:p></SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">With engineering, there 
is a much more openness, it is due to the fact that in transportation, 2% of all 
federal funding must be tagged for research on more effective engineering 
methods. So where does the answer lay? Our discipline is new and is just not 
very well respected yet. Our skills are undermined and in some cases maligned. I 
will continue my research of the 50 transportation web sites to focus on their 
manual writing. I am just not sure that I will share it with MoDOT at this time. 
They will be apathetic to reading it or accepting my proposals. There is the sun 
shine law that they have to make their manuals open to the public but it does 
not have to be understandable or readable to there is not push to make it 
better. You would think they would consider the bottom line issues with that 
when they are pushing for their 800 Bridges proposal and picking the contractor 
in May of 07. Good communication makes for smoother running and&nbsp;less loss 
of money. The 800 Bridges proposal is an agreement with contactors to build and 
maintain 800 bridges for 25 years while MoDOT pays them one annual payment for 
that. It is a first time a transportation department is to try such a contract. 
They will run into problems though because they are not requiring them to use 
MoDOT's specs. MoDOT is outsourcing to save money and thowing specs out the 
window. Do we have another Boston Big Dig on our hands. Lives are at stake and 
not just money.<o:p></o:p></SPAN></DIV>
<DIV><SPAN 
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">&nbsp;<o:p></o:p></SPAN></DIV>
<DIV><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The below suggestions are 
good. It should be more embracing but it can only go so far with corporate 
attitudes being so myopic.<BR><BR><B><I>Bonni Graham 
&lt;bgraham at manuallabour.com&gt;</I></B> wrote:<o:p></o:p></SPAN></DIV>
<DIV class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN 
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">I'm curious:<BR><BR>What do you 
folks see as the best way to forge a tighter <BR>link between academia and 
industry? In my case, it's <BR>automatic: I run my own tech comm company and 
work for an <BR>employer (which is why you might see emails from me from 
<BR>either of two addresses), in addition to being adjunct <BR>faculty at two UC 
campuses (plus I have three kids - this <BR>is what adult hyperactives do with 
themselves).<BR><BR>I see some of the following things that STC can do (and in 
<BR>some cases has done and is continuing to do):<BR><BR>* Sponsor industry 
internships for students<BR>* Sponsor industry fellowships/sabbaticals for 
professors<BR>* Provide a list of questions about the practice of tech <BR>comm 
that practitioners would love to or need to know more <BR>about but lack the 
time to research themselves (similar to <BR>the article about heading frequency 
and comprehension that <BR>appeared in the most recent Journal)<BR>* Continue to 
publish the Journal<BR>* Reduce conference rates (or seek corporate 
partnerships, <BR>or provide a template for how to seek corporate 
<BR>partnerships)<BR>* Create an academically-focused annual conference<BR>* 
Invite more local academics to speak at local chapters <BR>about current 
research (chapter presidents - are you <BR>listening?)<BR><BR>I'm only one brain 
- help me out! : )<BR><BR>b<BR><BR>Bonni Graham<BR>Manual Labour, 
Inc.<BR>858-366-0170<BR>www.manuallabour.com<BR>Making Technology 
Easier<BR><BR>---<BR>You are currently subscribed to STC Academic Community as: 
leoofmo at yahoo.com. To make changes in your subscription via the web, or to 
search the list archives, browse to 
http://lists.stc.org/cgi-bin/lyris.pl?enter=stc-ac<BR><BR>Use the link above to 
remove an existing subscription and create a new subscription with a new email 
address. <BR><BR>To unsubscribe send a blank email to 
leave-stc-ac-277425B at lists.stc.org<o:p></o:p></SPAN></DIV>
<DIV class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN 
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN 
style="mso-spacerun: yes"></SPAN></SPAN>&nbsp;</DIV>
<DIV>&nbsp;</DIV>
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