Reminder: blog discussion at board meeting

[David Cramer]

A very nice set of guidelines Anne. Thanks for posting that. I'd like to 
add one other item: please be careful not to post html that came from MS 
Word. The extra markup that Word adds breaks the Atom feed. For many of 
us, if a site's feed is broken, it might as well not exist.

David

Anne Gentle wrote:

> While I couldn't make it to the board meeting, here are some general 
> blog guidelines I would suggest based on my experience so far with 
> blogging at BMC.
>
> BMC has pointed me to the IBM guidelines 
> (http://www-128.ibm.com/developerworks/blogs/dw_blog_comments.jspa?blog=351&entry=81328). 
> The basic idea is to behave as if you were at a professional 
> conference, wear your name badge, keep your identity, but make sure 
> that bloggers are aware they must state things so that they are 
> speaking on their own behalf, not on behalf of the STC. I would 
> definitely suggest we avoid political or controversial subject matter. 
> Stick to technical communication and related professional topics. I 
> would suggest just 5 to 6 bloggers with post priveleges to begin with 
> in order to keep editing to a minimum. I would also suggest that we 
> try to post at least once a week. Save your content to ensure a steady 
> stream of posts. Fresh content at intervals is more important in some 
> ways than lots of posts in bursts of activity.
>
> Here's how I would adapt IBM's guidelines for use on our STC Austin blog.
>  1.. Know and follow business conduct guidelines.
>  2.. Blogs, wikis and other forms of online discourse are individual 
> interactions, not corporate communications. You are personally 
> responsible for your posts. Be mindful that what you write will be 
> public for a long time -- protect your privacy.
>  3.. Identify yourself -- name and, when relevant, role with STC -- 
> when you blog about STC or STC-related matters. Write in the first 
> person. You must make it clear that you are speaking for yourself and 
> not on behalf of STC.
>  4.. If you publish a blog or post to a blog and it has something to 
> do with work you do for the STC or subjects associated with STC, use a 
> disclaimer such as this: "The postings on this site are my own and 
> don't necessarily represent STC's positions, strategies or opinions."
>  5.. Respect copyright, fair use and financial disclosure laws.
>  6.. Don't cite or reference your employer or clients without their 
> approval.
>  7.. Respect your audience. Don't use ethnic slurs, personal insults, 
> obscenity, etc., and show proper consideration for others' privacy and 
> for topics that may be considered objectionable or inflammatory -- 
> such as politics and religion.
>  8.. Find out who else is blogging on the topic, and cite them.
>  9.. Don't pick fights, be the first to correct your own mistakes, and 
> don't alter previous posts without indicating that you have done so.
>  10.. Try to add value. Provide worthwhile information and perspective.
> I hope this helps.
>
> Anne
>
> ----- Original Message ----- From: <jhgough at austin.rr.com>
> To: "STC Austin Administrative Discussion List" 
> <stc-austin-admin at lists.stc.org>
> Sent: Tuesday, January 17, 2006 2:40 PM
> Subject: [stc-austin-admin] Reminder: blog discussion at board meeting
>
>
>> All,
>>
>> We currently have 16 articles posted on the newsBlog (my word).
>>
>> 1. Value of a Membership Fee Can Offer Return On Investment
>> 2. Joann Hackos to speak...
>> 3. STC Austin Meeting - Single Sourcing
>> 4. Jan 2006 Networking Lunch...
>> 5. How We Communicate...
>> 6. Bloggers and TechWriters Converge
>> 7. Jan 2005: Successful People
>> 8. 2005-2006 Chapter Officers
>> 9. Dec 2005: Board Meeting Minutes
>> 10. Dec 20: From the Region 5 Director
>> 11. Professional Development: Why We Don't Get No Respect
>> 12. Networking Lunches
>> 13. Events 2005-2006
>> 14. 2005 Holiday Party at Andy's
>> 15. Dec 13: From the Region 5 Director
>> 16. Welcome to New Blog
>>
>> It will help in the discussion of the blog if you are familiar with
>> the content. It took me about 15 minutes to scan the content and
>> assess a couple of questions that we should discuss around guidelines
>> for publishing. I hope you are already familiar with the content, but
>> if not please take a peek before the meeting.
>>
>> Thanks,
>> John
>>
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