Correlation between product usability and stock price

[Howard Kiewe]

Wouldn’t it be great if there were a solid correlation? Then I’d quit my job
as a usability professional and practise “usability investing.” Just do a
usability test on any new product and if it tests well that’s a solid buy
recommendation for the company’s stock. We’re in the money!

-----Original Message-----
From: bounce-stcusesig_l-37777 at lists.stc.org
[mailto:bounce-stcusesig_l-37777 at lists.stc.org]On Behalf Of Mary Deaton
Sent: January 23, 2008 11:16 PM
To: STC Usability SIG discussions
Subject: [stcusesig_l] Re: Correlation between product usability and stock
price

Whoa! Do you really think there is a direct correlation between usability
and stock price? There are so many other variables that affect stock price,
and what are the chances that investors are actually assessing usability
when making investment decisions?

Mary Deaton
On Jan 23, 2008 7:47 PM, Jerome Ryckborst < JRyckborst at gemcomsoftware.com
<mailto:JRyckborst at gemcomsoftware.com> > wrote:
Is there any evidence that companies whose products are more usable see
their stock price grow more than the stock market's average growth? Which
companies?
Mary Deaton
Deaton Interactive Design and SodaBlue Partners
Tools of the UX Trade - http://uxtools.blogspot.com
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